Posts Tagged ‘Networking’

Notes from our meeting on February 5th.

The way to effectively use of Social Media is very similar to traditional networking activities.

• Decide what we want to accomplish before we invest time and money in any activity
• One purpose might simply to stay in front of our prospects and clients so they do not forget us
• Use the social media vehicles our targets are using
• Stay within the culture of the social media we are using
• The more we focus on helping others rather than trying to sell, the more effective our efforts will be

If we have a mass market you are trying to reach, then Facebook and Twitter might be viable alternatives.

If we are looking to connect with professionals, then Linkedin might be a good choice.

Facebook has the best viral component tool and is also an easy way for non-technical types to provide visuals.

For most us who have started a business consulting practice, our first client was actually the easiest one to get once we figured out where to look.

The reason is that most of us have a network of people who know and trust us. Even if you have not focused on networking in a while, you probably can come up with at least 10 people in the business world who know and trust you. If each of these people know at least 10 people, you have a working network of 100 business people. When you start your consulting practice, this is the group of people you should be focused on reaching.

Of course, if you what to jump start your consulting practice, start your networking fast and furious. It will pay big results.